Manufacturing Authority

Plus Three | Feb 5, 2020

Well, it’s official, psychedelics have entered the corporate-wellness mainstream. If you have any doubts, check out Gwyneth Paltrow’s new Netflix series, The Goop Lab. Or maybe don’t. Featuring numerous unanswered (and likely unintentional) questions about the ethics of tripping with your bosses and co-workers, and more corny drug jokes than you can shake a ceremonial rattle at, the effects of mainstreaming are in plain view.

As corporate psychedelic medicalization takes root, entrepreneurs are looking to create new markets for their products and services. Unsurprisingly, microdosing features into this marketing in a big way. We discuss our reporting on a BBC writer being duped into promoting a marketing scheme for microdose “coaching” by Third Wave founder and psychedelic infomercial salesman Paul Austin; claims by Eleusis Benefit Corporation CEO, Shlomi Raz, that the primary traditional use of psychedelics was as imperceptible anti-inflammatory agents; how the “expertise” peddled by fraudsters like Tim Ferriss contributes to creating a demonstrably weak intellectual ecosystem; and a whole bunch more.

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